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Home Services Internet Marketing S.E.O. Explained
S.E.O. Explained PDF Print E-mail

S.E.O. Search Engine Optimization

Search Engine Optimization involves making your web pages readable to search engines and the programs used to identify websites relevant to a particular subject. Optimization can be as basic as ensuring your website is indexed on the major search engines such as Google, Yahoo and MSN. Advanced optimization includes extensive research into your websites area of focus to determine specific keywords, textual content, inbound and outbound linking and overall site design.


Search Engine Optimization includes several important elements and sub-categories.

Links:

  • Reciprocal linking is based on the idea of two websites providing a means for the visitor to move from website to another. Most major search engines consider a link to your website a vote for the importance of your website thus raising its level of importance. A link exchange program with websites that are of like kind and quality is an integral part of the overall search engine optimization process.

META Tags:

  • A Meta tag is a special HTML tag that provides information about a web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed. Instead, they provide information such as the website title, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.

Search Engine Submission:

  • Most search engines including Google will normally pick up your website through the natural index updates that occur on a regular basis. Websites can be manually submitted to different search engines both free and fee based such as those involved in Paid Inclusion.

Paid Inclusion:

  • Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results. In addition to guaranteeing that a client's Web site will be indexed, paid inclusion may ensure that the search engine's crawler software visits the client's site more frequently, and may also give clients the option to submit information about their pages more often. Yahoo has a program of paid inclusion that allows for your website to be listed on their directory under your industry category for a $299.00 year fee.
  • Google has a program known as Ad Words which allows you to create your own ads, choose keywords to help Google match your ads to your audience and pay only when someone clicks on them. You set up a daily budget and cost per click and your ad is displayed at the top or side of Google search engine results page.
  • There are many other paid inclusion programs available throughout the Internet.

Content Management:

  • One of the most important aspects of search engine optimization is content management. This is what your website is all about. The more content (textual information) that you can provide on your website the better your site will be. Your website should include up to date information about your services, industry or products. Continual updates should be a part of your weekly or monthly website maintenance process. Areas that can provide strong content to your site are industry related news, online newsletters and text that shows you as an authority in your field.

 

 
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